Kinetic drops, sellable store
DROP THEORY is a bold, animation-heavy Framer template for streetwear labels and limited-drop brands. CMS-driven shop, product pages, drop countdowns, a journal, light/dark mode, and fully responsive layouts.
Link products and launch
Point each product at Stripe, Shopify, Lemon Squeezy, or Gumroad, swap drop copy and imagery, and publish a store that feels like a release — not a catalog.
Feature highlights
- CMS shop and product pages
- Drop countdowns
- Journal with light/dark mode
- Payment-link checkout (Stripe, Shopify, LS, Gumroad)
- Fully responsive



