SEO
On-Page SEO Checklist
Written by Noel
Published:
2 min read
Topics researched with AI assistance; reviewed and edited by Noel before publishing.
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On-page SEO is the work you do on one URL so Google and a buyer can tell what the page is for. It is not a second copy of Shopify technical SEO or Astro technical SEO. Those guides handle crawl and index. This checklist handles the fields a person sees.
Key takeaways
- One primary query per URL. Map it with keyword research for ecommerce.
- Title and H1 should match. Snippets follow meta descriptions that get clicks.
- The first paragraph states the page job in plain language.
- Internal links point at money pages and deeper guides — internal linking strategy.
- Images need real alt text and sane weight — image optimization SEO hub.
Checklist
- Query. Write the search phrase in the brief before you open the template. A collection, a product, and a blog post should not share the same phrase.
- Title. Put the phrase near the front. Keep it specific enough that two URLs on the site would not deserve the same title. Social cards are a separate field — Twitter Cards hub.
- H1. One H1. It can differ slightly from the title, but it should not introduce a new topic.
- Intro. Two or three sentences that answer the query. Save brand story for later.
- Headings. H2s are subtopics a searcher might also ask, not slogans.
- Links. At least one link to a commercial URL when the article supports a product, and one link to the deeper guide when this page is only an overview. See ecommerce SEO for which page type should rank.
- Media. Descriptive alt text. Hero images that match the topic. Layout stability is Core Web Vitals, not a copy task.
- FAQ. Only questions you answer on the page. Pair visible FAQs with JSON-LD when the template emits schema from those same questions.
Where this lands on a catalog
Shopify product pages use the seven levers. Collections use collection copy. Astro marketing sites use content collections. Framer posts use CMS blog SEO.
Browse Astro themes and Shopify themes when the template cannot hold a unique title and H1 per URL.
Related reading
Free Astro launch checklist
Get the checklist covering SEO, performance, structured data, and deployment — plus occasional product updates and subscriber discounts.
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More SEO guides, glossary entries, and practical workflows live on the topic hub.
Frequently asked questions
What is on-page SEO?
On-page SEO is everything on a single URL that helps search engines and people understand the page: title, headings, copy, images, and links to related URLs.
Is on-page SEO the same as technical SEO?
No. Technical SEO covers crawl, index, and speed. On-page SEO covers the content and HTML of one page. Both are required.
How many keywords per page?
One primary intent. Supporting phrases belong in headings and FAQs when they are real subtopics, not stuffed repeats.
Do meta descriptions rank?
They influence the snippet more than the rank. Write them to earn the click after the title is honest.
Where should internal links go?
From the page to the next URL a buyer or reader needs: a collection, a product, or a deeper guide — not only the homepage.
Shopify or Astro first?
Same checklist. Templates differ. Shopify product pages, Astro blog posts, and Framer CMS items each need their own title and H1.